Agricultural value chain bears fruit

Local foods and other homegrown products are a specialty at the Siem Riep Farmers Market, an upscale supermarket in northern Cambodia. The yellow-flesh watermelons on display are particularly popular. Even though customers here are more familiar with tropical fruits such as pineapples and bananas, they also like the sweet taste of these green-skinned melons, which have distinctive black seeds neatly embedded throughout their ridged flesh. “Our customers buy the melons because they trust us,” says Kim Sang, manager of the supermarket. “We are known for selling high-quality products.”

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